Lisle to Rep 'Fight My Monster'

Dimensional Branding Group has appointed Lisle International as the licensing agency for its Fight My Monster brand in the U.K. and Eire.

Lisle will work directly with DBG and licensing agency Striker Entertainment to extend Fight My Monster in the U.K. where it originated.

"‘Fight My Monster’ is now the fastest-growing boy’s game in the U.K., and it has reached critical mass where a robust consumer licensing program can thrive,” says John Leonhardt, president, DBG. “We feel the time is right to partner with a licensing agency in the U.K., and Lisle International has unique category and market expertise that Fight My Monster will benefit from.”

Described as "Pixar meets Pokemon," “Fight My Monster” is an online game targeted to boys ages 8 to12.

“Striker and DBG believe very strongly that the next generation of media properties driving consumer products programs for kids are going to come from the digital space or at least have one leg firmly planted there,” says Russell Binder, president, Striker Entertainment. “Fight My Monster has a multi-media strategy, and we feel that Lisle is exquisitely situated in the U.K. to kick-start a program where the property was born.”

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