Lionel Train Steams into Digital

 

The 113-year-old model train company Lionel Trains has launched an iPad game app, “Lionel Battle Train.”

"Railroads are a symbol of American culture and history, and for more than a century Lionel has manifested the tradition with highly detailed model train sets," says Jerry Calabrese, chief executive officer, Lionel Trains. "‘Lionel Battle Train’ marks the beginning of a larger digital initiative for the company, as we continue to drive the passion for trains on a platform that kids today are so familiar with."

The mobile game challenges players to deliver cargo on a customizable train while fighting off enemy RoboCars and is now available for free in the U.S. and Canada for iOS devices.

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