The International Licensing Industry Merchandisers’ Association has announced plans to sponsor Brand Licensing Hall, the mainland China licensing event, which is the largest licensing exposition in Asia.
Held concurrently with China Toy Expo and China Kids Expo, the combination event is expected to attract nearly 70,000 visitors this year when the show takes place Oct. 15-17.
Organized by the China Toy & Juvenile Products Association, the show will be held at the Shanghai New International Expo Center.
This year’s Brand Licensing Hall has expanded to include more than 500 booths, of which more than 80 percent will be international exhibitors and brands.
“As it continues to grow every year in size and prestige, Brand Licensing Hall has become widely recognized as one of the most effective ways to understand the licensing market, promote brands and expand the licensing business in China and Asia,” says Charles Riotto, president, LIMA. “With thousands of consumer goods manufacturers, licensees and retailers, the show provides a significant opportunity for Western companies and brands to gain access to decision-makers and make important inroads in the expansive Asian marketplace, especially China.”
The event will feature more than 600 licensing brands from the U.S., the U.K., Belgium, the Netherlands, Russia, Japan and Korea as well as favorites from mainland China.
Among the U.S. brands expected at the show are Disney (core brands), Marvel, Transformers, Barbie, Angry Birds, Thomas & Friends, SpongeBob SquarePants, Paul Frank, Discovery Channel and Crocs.
U.K brands headed to China include Manchester United, Teletubbies, In The Night Garden, Shaun the Sheep and Vandal, among others.