Beanstalk has been appointed to represent the brand in the U.K. and Innovation First International has been named as the brand’s global exclusive master toy licensee.
Innovation First has already begun developing a broad assortment of novelty, collectible and robotic toys. The toy company is also teaming up with Gund, a division of Enesco, to design a collection of premium and value-priced plush toys.
Retail partnerships for the global product launch in summer 2013 will be announced shortly, along with additional licensees in other product categories.
“Doodle Jump is one of the last untouched powerhouse app brands,” says Chris Troyak, president, Innovation First Labs. “We are thrilled to bring this modern classic into the homes of fans globally with our broad assortment of toys and collectibles.”
Beanstalk will now support Doodle Jump’s expansion into licensed products in the U.K. targeting key categories including apparel, accessories and publishing. Doodle Jump will continue to manage U.S. licensing initiatives in-house.