Lima Sky Jumps into Licensing with Master Toy Partner

Lima Sky, the company behind the app "Doodle Jump," is ready to take the property's licensing program to the next level with a host of deals and agency appointments.

Innovation First Labs, creators of the Hexbug range and an industry leader in electronic toys, has been named master toy licensee for "Doodle Jump." Innovation First will partner with Gund to create a range of toys.

"Owners and caretakers of innovative brands have an obligation to deliver innovative products to their fans," says Eric Karp, chief licensing officer, Lima Sky. "Marrying North America's oldest and most prestigious plush company to the world leader in electronic and robotic toys fulfills on that promise for the tens of millions 'Doodle Jump' lovers worldwide. Watch this space for a major product launch in summer 2013."

Other licensee appointments include Ravensburger for games and puzzles, Walls 360 for home décor and Raw Thrills for arcade video games.

Lima Sky has also named new agents to help expand the brand globally. Beanstalk will oversee the brand in the U.K.; CPLG in Benelux, Germany, Austria, Switzerland and Italy; Biplano in France and Iberia; and Haven for Australia and New Zealand.

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