In a recent global survey of its members, the International Licensing Industry Merchandisers’ Association found that 81 percent of respondents expect their licensing business to grow this year.
Nearly two-thirds expect 2014 growth of 4 percent or better, 35 percent expect an increase of 7 percent or more and 27 percent expect an increase of 4-6 percent.
Seventy-three percent of respondents also expect their licensing business outside of their home country will also grow this year.
Among those answering the survey, 32 percent were licensors, 26 percent were licensees and 25 percent were agents. The majority of respondents (59 percent) were from the U.S., 12 percent of the responses came from the U.K. and the other 29 percent hailed from Europe, Canada, Asia, Australia/New Zealand, Middle East and Latin America.