The International Licensing Industry Merchandisers’ Association (LIMA) has designated Kids In Distressed Situations (K.I.D.S.) and Fashion Delivers as the preferred charities for members to donate excess product, helping people in need with useful merchandise to recover from natural disasters or improve their daily lives.
“Any product left over after the expiration of licensing agreements does not have to be destroyed. It can have a second life helping people in need,” says Charles Riotto, president, LIMA. “We want to get the word out to our members about the benefits of donating this merchandise to people affected by natural disasters or those challenged by the daily disaster of poverty.”
K.I.D.S. and Fashion Delivers make it very easy for companies to contribute surplus product. K.I.D.S. handles donations for children, including apparel, hardlines, bedding and accessories, baby essentials, toys, and books, while Fashion Delivers handles donations for adults and home furnishings.
LIMA is working with K.I.D.S. and Fashion Delivers to develop language that can be inserted into licensing agreements, allowing for donation of any excess product. The relationship between LIMA and K.I.D.S. and Fashion Delivers grew from conversations between the Association and industry executives Debra Joester (The Joester Loria Group) and Chris DeMoulin (Advanstar Licensing), who are members of the K.I.D.S. Board of Directors.
"The potential of this simple contract amendment to help tens of thousands of people in need is truly staggering," says Chris DeMoulin, president, Advanstar Licensing.