The International Licensing Industry Merchandisers’ Association partnered with MSL Productions to create “The Loop,” an exclusive, invitation-only VIP pavilion on the show floor for selected members at this year’s Licensing Show. The Loop will allow leading lifestyle personalities and brands (sports, music, film, apparel, etc.) that are new to the licensing industry an exclusive opportunity to gather with top manufacturers, agents, and retailers looking for deals. An exclusive kick-off event for The Loop is being planned at a New York City venue following the Annual LIMA Gala and Awards Ceremony. Select members and exhibitors will be invited to connect with celebrities and agents with marketable, licensable brands and personalities.