LIMA Awards Excellence in Licensing

The International Licensing Industry Merchandisers’ Association held its annual award ceremony last night, which honors and recognizes the top licensed properties, products and campaigns over the past year.

The LIMA Licensing Excellence Awards Winners are voted on by LIMA’s members. This year, two new categories have been added–location-based or experiential and digital/new media.

Additionally, the awards honored its 2014 Hall of Fame inductees, The Joester Loria Group’s Debra Joester and Joanne Loria.

“It was truly a spectacular night, and a banner year, for our Awards program. We’re proud to celebrate all of our Licensing Excellence Awards winners, which represent the best work from companies around the globe,” says Charles Riotto, president, LIMA. “This year, we received more entries from more countries than ever before, which was very gratifying and made voting especially challenging.”

The winners are:

  • Best Art or Design Program of the Year–Dena (Dena Designs)
  • Best Art or Design Licensee–Junk Food Clothing (for Jean-Michel Basquiat Apparel Collection)
  • Best Property, Celebrity–Cake Boss/Buddy Valastro (Discovery Communications)
  • Best Celebrity Licensee–Thomas Pink Limited (for The Beatles shirt collection)
  • Best Property, Toy or Brand–Monster High (Mattel)
  • Best Character or Toy Brand Licensee, Hard Goods–LEGO (LEGO Star Wars)
  • Best Character or Toy Brand Licensee, Soft Goods–Junk Food Clothing (for DC Comics Apparel Collection)
  • Best Property, Corporate Brand–Girls Scouts of the USA (Girls Scouts of the USA/The Wildflower Group)
  • Best Corporate Brand Licensee–Bassett Furniture (HGTV HOME Design Studio Only at Bassett)
  • Best Property, Digital/New Media­–Angry Birds Star Wars (Rovio Entertainment and Lucasfilm)
  • Best Licensee, Digital/New Media­–Jazwares (Minecraft Toy Line)
  • Best Film, Television or Entertainment Program–Duck Dynasty (A+E Networks/Brandgenuity)
  • Best Film, Television or Entertainment Licensee, Hard Goods­–Playmates Toys (for Teenage Mutant Ninja Turtles Toy Line)
  • Best Film, Television or Entertainment Licensee, Soft Goods–Accessory Innovations (for Teenage Mutant Ninja Turtles 3D Special FX Backpack)
  • Best Sports Property–WWE (WWE)
  • Best Sports Licensee–Junk Food Clothing (for Vintage NFL Collection)
  • Best Licensed PromotionAnchorman 2: The Legend Continues Durango promotion (Paramount Pictures)
  • Best Location-based or Experiential Program–“The Walking Dead: Halloween Horror Nights” at Universal Studios (AMC/Striker Entertainment)
  • Best Retailer–Hot Topic (for Doctor Who)
  • Overall Best Licensed Program of the Year–Duck Dynasty (A+E Networks/Brandgenuity)

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