Life Fitness Charges into Activewear

Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new category. The company has partnered with Aimee Lynn to design, manufacture and market a full line of activewear.

The clothing range will be available later this year at specialty retailers and online in the U.S. and Canada.

Licensing agent Birch Hill Marketing brokered the deal. 

AddThis