Organized by the International Licensing Industry Merchandisers' Association (LIMA), the Licensing University is a lineup of seminars for newcomers and licensing veterans looking fo build their industry knowledge.
MONDAY, JUNE 17
Licensing for Beginners
10 a.m.-1 p.m.
Licensing Law for Beginners
TUESDAY, JUNE 18
Keynote: A Licensing Roadmap: Where are We Headed and How Will We Get There?
A panel featuring Andy Price, senior category director, toys, Walmart; Brad Globe, president, Warner Bros. Consumer Products; Henry Stupp, chief executive officer, The Cherokee Group; and Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
Basics of International Licensing
Basics of Art Licensing
Keynote: Brands on the Brink of Global Expansion
11:30 a.m.-12:30 p.m.
A presentation by Gwyneth Paltrow.
Anatomy of a Licensing Agreement
Questions a Licensee Should Ask a Licensor
Monetizing Digital Platforms
How to Work with Agents and Consultants
WEDNESDAY, JUNE 19
Building a Compelling Brand Guide
From Good to G'RATE: What Every Licensing Professional Should Know About Royalty Rates
Negotiating a Reasonable Licensing Agreement
Licensing in Emerging Markets: A Focus on China and Brazil
What's a Celebrity Worth?
Advanced Licensing Strategies
Crushing the Counterfeiters
How to Evaluate a Children's Property
Apparel and Footwear to Home Décor, Beauty and Beyond: Strategies for Licensing Fashion Brands
THURSDAY, JUNE 20
LIMA's Annual Industry Survey
Retail Success Stories: Case Studies from Coke to Kellogg's
Activating Licensing Customer Loyalty Programs
10:45 a.m.-12 p.m.
Royalty Audit and Contract Compliance: More than Just the Money