Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University during Licensing Expo 2014.
Presented by the International Licensing Industry Merchandisers’ Association, four days of sessions will be held June 16-June 19 at the Mandalay Bay Convention Center in Las Vegas, Nev., in conjunction with the annual trade event.
The sessions will cover a range of topics vital to crafting successful licensing initiatives around the world including legal issues, social media, international business, forecasting and updates on the retail marketplace.
Jeffrey Katzenberg, chief executive officer of DreamWorks Animation will deliver the keynote address in a session that is free for all Licensing Expo attendees and exhibitors.
An all-access pass for Licensing University costs $169 and $149 for LIMA members.
“Our Licensing University program has proven to be an invaluable resource for licensing professionals at all stages of their careers–whether their goal is to learn more about licensing, expand their business around the globe or keep on top of important trends across the industry,” says Charles Riotto, president, LIMA. “We provide a broad range of opportunities for attendees to connect with one another on topics that will assist them in developing effective strategies and ultimately winning with retailers and consumers.”