Advanstar Licensing, organizers of Licensing Expo, and the International Housewares Association, organizers of the International Home + Housewares Show, have announced a new collaboration to cross-promote their complementary trade shows in 2014.
The International Home + Housewares Show represents the $305 billion housewares market and features 2,143 exhibitors and 60,000 attendees. Licensing Expo represents the $230 billion licensing and brand extension market and features over 5,000 character, entertainment, art and consumer brands, attracting more than 15,000 attendees.
“Advanstar Licensing is thrilled to be collaborating with the leading event for the housewares market. When we realized that all of our exhibitors would benefit from attending their show and vice versa, we decided to build this collaboration,” says Jessica Blue, vice president, Licensing Expo.
The new collaboration will see the organizers of both shows cross-promote their respective events via direct marketing, editorial and co-hosted seminars.
When brand owners who exhibit at Licensing Expo attend the International Home + Housewares Show, they will be inspired by the latest consumer trends and product development in dining, design, décor and kitchenware. For brands looking to extend their presence in the home, they can then attend Licensing Expo and meet the manufacturers and retailers who can bring that plan to life.
“For housewares and home goods suppliers, licensing has become a significant part of many companies’ growth strategy. We look forward to opening up this opportunity to more companies in our industry,” says Mia Rampersad, vice president, International Housewares Association.
The International Home + Housewares show will take place March 15-18, 2014, in Chicago, Ill. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17-19, 2014, at the Mandalay Bay Convention Center in Las Vegas, Nev.