Registration is now open for Licensing Expo 2014, the world’s largest trade show dedicated to brand, character, entertainment, fashion and art licensing.
Set for June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev., the show connects more than 15,000 licensees, consumer goods manufacturers and retailers with the industry’s most powerful and recognizable intellectual properties. Representatives from all product categories will be in attendance including toys and games, apparel and accessories, gaming and consumer electronics, home and housewares, health and beauty, food and beverage and gifts and novelties.
“Licensing Expo is where industry professionals come to spot the ‘next big thing,’” says Jessica Blue, vice president, Licensing Expo. “It is the industry’s leading event to facilitate the business of licensing and to bring licensors, licensees and retailers together to network and make brand extension deals.”
Organized by Advanstar Licensing, the 2013 Licensing Expo saw attendance increase 10 percent, with one in three attendees originating from outside of the U.S. Of these attendees, there was a 30 percent increase in visitors with decision-making power.
Licensing Expo 2014 will once again be merchandized into five show zones to better allow attendees to connect with the exhibitors they want to meet: Characters & Entertainment, Brands & Agents, Art & Design, Fashion & Lifestyle and Sourcing & Production. More than 5,000 of the world’s hottest brands will be showcased on 420 booths within these zones.
Many renowned brands are returning to exhibit in 2014 including DreamWorks Animation, Nickelodeon, Sony Pictures Consumer Products, Mattel, Coca-Cola, Condé Nast, Hasbro Consumer Products, IMG Worldwide, Paramount Pictures, Sanrio and Rovio Entertainment, along with new and noteworthy exhibitors such as RACE Motorsports Marketing, High Times magazine, Polaris Industries, Storaro Collection, Univergroup, Tale of the Tooth Fairy by MK and Company, Bren Bataclan, Enchantails, Heat Licensing and the Japan Pavilion, a new area in Characters & Entertainment featuring brand owners from Japan.