Licensing Expo has launched a five-part webinar series to help new and returning exhibitors and brands prepare and plan to get the most out of the trade show.
The free webinars will detail the resources and support available to exhibitors and outline ways to have a successful and profitable exhibiting experience at Licensing Expo 2014.
Licensing Expo will take place June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev.
The webinars are as follows:
Marketing Your Art, Characters, Designs and New Brands through Trade Shows: Feb. 26th from Noon-2 p.m. PST
Price: $60 (free with the promo code: LE22614AAL)
Hosted by J’net Smith from All Art Licensing, this two-hour course will discuss how to market creative concepts successfully and enter the $230 billion licensing industry through trade shows and other practical marketing techniques.
Building a Successful Licensing Program for Niche Brands: March 12 Noon-1 p.m.
Hosted by Stacey Campot, fashion and lifestyle manager at Licensing Expo, this class will delve into what niche brands should be doing in order to build a successful licensing program.
Ask J’net Q&A: March 26 from Noon-1 p.m. PST
Hosted by J’net Smith from All Art Licensing, this one-hour class is a ‘live’ phone question and answer session, based on questions submitted by attendees.
PR & Marketing: Take Advantage of Every Opportunity to Promote Your Brand: April 16 from 11 a.m.-Noon PST
Hosted by the marketing team at Licensing Expo and Allison + Partners PR agency, this one-hour class will cover all the PR and marketing opportunities available to Licensing Expo exhibitors.
Preparing to Exhibit at Licensing Expo: April 30 from Noon-1 p.m.
Hosted by J’net Smith from All Art Licensing, this one-hour class will cover everything you need to know to prepare you to have a successful show at Licensing Expo including goal planning, branding, booth design, portfolios, marketing campaigns, what to say and post-show follow-ups.
For more details and to register visit LicensingExpo.com/Webinars.