Licensing Expo Draws Top Art Brands

Artists and creatives from around the world will come together June 17-19 to display the next big thing in art-related IP at Licensing Expo 2014.

Taking place at the Mandalay Bay Convention Center in Las Vegas, Nev., the event offers multiple resources for licensors and licensees to find “what’s next” for consumer products.

Retailers, licensees and manufacturers will visit this area of the show floor to shop for new art, graphics and characters to put on their products including housewares, stationery, apparel and gifts. These products will stock shelves in stores worldwide over the next 12- to 24-months.

“Licensing Expo is the perfect show for the licensed artist looking to take their brand to the next level,” says Khristian A. Howell, creative director, Khristian A. Howell Color + Pattern + Space. “This show allows us to meet potential licensees who have a bigger view of brand partnerships and are ready to drive volume. This makes it a very exciting show for emerging brands.”

This year’s Licensing Expo Art & Design zone will provide several varied resources for artists, attendees, licensors and licensees that enhance the art and design offerings.

The new Art & Design Resource Center will give attendees a convenient location on the show floor to meet and receive matchmaking services. J’net Smith from All Art Licensing will host the Resource Center and report on deals and events, assist attendees in navigation of the art area and provide invaluable connections for licensees, manufacturers and agents seeking to license brands from Art & Design zone exhibitors. Marc Garabedian from Art Moose will interview exhibitors and stream live video footage of the exhibiting artist’s work.

For new brands, the New Artists Launchpad, also housed within the Expo’s Art & Design zone, will highlight a contemporary, cross-over collection of curated exhibitors such as Knotty Tree Press, Museum of Pop Culture, Lily Lemon Blossom, Pop the Balloon, Robu Roku, Josephine Kimberling and Story Posters. The New Artists Launchpad is a one-time exhibitor opportunity for new brands, which are showcasing original and innovative IP.

Other activations include a live painting demonstration by Robert Holton from Drizzle Studios who will create an original work on-site, and performance art demonstration from Stephen Fishwick, represented by Get Down Art. Fishwick will paint live to music several times daily throughout the three-day event.

For more information on the show and to register for free, visit LicensingExpo.com. 

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