Now in its 33rd year, Licensing Expo will open its doors in just four days. This year's event promises to be bigger and better than ever with appearances from celebrities like Gwyneth Paltrow and Flo Rida, more than 400 exhibitors and a slate of cutting-edge expert panels.
More than 80 countries and over 5,000 brands will make an appearance on the show floor at the Mandalay Bay Convention Center in Las Vegas, Nev., Tuesday through Thursday.
Be sure to check out the License! Global Show Dailies and e-news every morning for the top news coming out of the show and a list of daily events.
The Place Where Deals Are Made
There’s no better place to network and make deals than the Licensing Expo. Here is just some of the news and deals from Expo exhibitors in the week leading up to licensing’s big event:
- Monsters U Roars into Retail
- Mind Candy Plans Moshi Cartoon
- Kathy Ireland Takes on Footwear
- Hello Kitty Meets Uglydoll
- IMG to Rep Karen Kane
- DreamWorks Preps for New Films
- MGA Plans New Doll Line
- Atlantyca Launches IP Branch
- Beanstalk Launches Digital Division
- AGP Renews Global Representation
- eOne Acquires Art Impressions
- Man of Steel Flies onto Shelves
- Simpsons Gets First Shoe Deal
A New Look
The show floor will look markedly different this year, with a new layout that divides the Expo into four distinct areas:
This area has been greatly expanded this year and will feature 50 exhibitors
occupying 50 percent more square feet of space than at last year's debut.
Among the marquee brands that will be showcased in this area are ABS by Allen Schwartz, Tracy Anderson, Crocs, Yummie by Heather Thomson, Kathy Ireland, The Cherokee Group, Skechers, Von Dutch, Authentic Brands Group (Judith Leiber, Marilyn Monroe, Hickey Freeman) and Sequential Brands Group (Caribbean Joe, Heelys, William Rast).
Art and Design
Featuring more than 70 cutting-edge artists, designers and art agents, this area will also include The Art Studio–a place to see artists at work, including Robert Holton of Drizzle Art and Jason Feather of Kreashun, who will create a full-scale mural throughout the show.
Characters and Entertainment
This section will host more than 2,800 entertainment powerhouses including brands such as Hello Kitty, Peanuts, One Direction and Angry Birds alongside leading studios and companies such as Warner Bros., Nickelodeon, Sony, DreamWorks Animation, Universal Pictures, BBC Worldwide and many, many more.
Be sure to check out the character parade, which will take place in this section at 10:30 a.m. on the first day of the show.
Brands and Agents
Among the more than 1,800 brands showcased in the Brands and Agents section, find intellectual properties from categories such as household, automotive, publishing, sports, food and beverage, corporate and non-profit companies, as well as a Retail Lounge.
Factory Innovation Zone
New to the show floor this year, this area is comprised of 17 specialist factories that serve as the gateway to product innovation.
Star-Studded Seminar Lineup
There’s much to see off the show floor as well, with a full suite of expert panels and seminars taking place at the Licensing University, put on by show sponsor, the International Licensing Industry Merchandisers' Association.
This year, attend all the seminars you want with the all-access pass, available for just $149 ($135 for LIMA members).
Of course the show’s two keynote sessions are free for all Expo attendees.
The opening keynote, “A Licensing Roadmap: Where are we Headed?,” will be helmed by Brad Globe, president of Warner Bros. Consumer Products, Andy Prince, senior category director of toys at Walmart, Josh Silverman, executive vice president of global licensing for Disney Consumer Products and Henry Stupp, director and chief executive officer of The Cherokee Group.
This executive keynote panel will be followed by a keynote presentation, “Brands on the Brink of Global Expansion,” headlined by actress, fashion icon and entrepreneur Gwyneth Paltrow. Paltrow will tell the story of how her personal newsletters developed over time into Goop: a lifestyle resource for readers around the world. She will also describe her work as co-owner of the Tracy Anderson brand, whose broad range of fitness products–from exercise studios and machines to delivery food and customized DVD programs–are helping people transform their bodies and lives. The presentation will be followed by a question-and- answer session with Paltrow and her business partner, fitness expert Tracy Anderson, and will be led by Tony Lisanti, global editorial director, License! Global.
Opening Night Party
The first night of the Expo will close out in style will the first-ever Expo-hosted Opening Night party, put on in partnership with Sony Pictures Animation and LIMA.
Take your networking outdoors to the Mandalay Bay Beach Club for a Smurfs-themed event that will feature an appearance by multi-platinum artist Flo Rida and music by his official DJ, DJ Kronik.