Licensing Course Set for Golden Compass

Scholastic Media and New Line Cinema are putting the finishing touches on the licensing program for The Golden Compass (due Dec. 7, 2007), which has attracted 40 partners worldwide. Scholastic has recently signed on Sababa Toys and MEGA Brands in the board game and puzzle category. Each company will develop variations on board-game themes that take players through the fantasy adventure created in The Golden Compass mythology. Additional categories include apparel, home decor, card and DVD board game, food and candy, stationery, gift and novelty, and publishing. Scholastic is publishing the movie tie-in books throughout the world in English.

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