.

 

 INDUSTRY TRENDS

       
"Top New Trends in Licensing" "Responding to Fast Fashion Trends" "Creating Content for China" "Opportunities in eSports"
       
"The Unique Challenge of LIcensing in China" "Bringing Fantasy Football to Life with NFLPA" "5 Tips for Adapting to the Fast Fashion World" "A Look at Location-Based Entertainment"
       
"The Rise, Fall & Rise Again of Brand Management Companies" "On the Horizon: New Trends in Licensing" "Standing Out with Custom Content" "3D Printing in Action with the NFLPA"
       
   
"Tapping into a New Language-Emojis" "Merchandising Music Brands"    
       

 EXECUTIVE INSIGHTS

       
"Why Viacom Says No to Licensing" "Lessons from Darwin: You Have to Adapt" "Licensing Takes a Village" "Words of Wisdom from Top Execs"
       
Series UNDERSTANDING CHINA Part 1: The Effects of the One-Child Policy Series UNDERSTANDING CHINA Part 2: Geography Matters Series UNDERSTANDING CHINA Part 3: The Media Landscape Series UNDERSTANDING CHINA Part 4: The Retail Landscape 
       
Series UNDERSTANDING CHINA Part 5: The Counterfeit Challenge "Hasbro's Shift from Toys to TV & Beyond" "What's on Deck for MGA Entertainment" "What's on Deck for Entertainment One"
       
"How Activision is Moving Beyond the Console" "How the NFL is Reaching Female Fans" "Top Licensors Highlight Hot Categories" "Factors Driving New Opportunities in Asia"
       
   
"The Key to Successful Product: Good Stories" "What's on Deck for NBCUniversal"    
       

 RETAIL

       
"Using Data to Get Ahead of Retail Trends" "6 Tips for Licensees from Retailers" "How to Get Retail Placement" "How Retailers Choose Which Brands to Promote"
       
"Standing Out at Retail" "Responding to the Changing Retail Landscape" "The Retail Shift to E-Commerce" Part 1 "The Retail Shift to E-Commerce" Part 2
       
     
"Responding to Changing Retail Margins"      
       

 TIPS & TRICKS

       
"How Brands are Leveraging Social Media" "Tips for Going Global"  "10 Ways to Build a Strong Retail Partnership" "Why Athletes Make Great Licensing Partners"