Licensed Toys Dominate Wish Lists

Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items like tablets are also in demand, according to the National Retail Federation.

A recent NRF survey found that 44.3 percent of consumers plan to buy toys as gifts this holiday season. While children are still asking for timeless items like Barbie and dolls (girls) or LEGO and toy cars (boys), the younger generation is clearly more technologically savvy than ever before.

For the first time, iPads are among the most popular gifts for both girls and boys, with demand higher among young girls.

“Timeless, classic toys will always resonate with children, but tablets and smartphones continue to steal more attention from today’s kids, leaving mom and dad with no option but to look for ways to get their children their own items–and leave theirs alone,” says Pam Goodfellow, director, consumer insights, Prosper, which conducted the NRF survey.

2013 Top Toys for Boys 2013 Top Toys for Girls
1. LEGO 1. Barbie

2. Video games 2. Dolls (generic)

3. Cars and trucks (generic) 3. Monster High dolls

4. Hot Wheels
 4. (Tie) Disney Princesses, tablet/Apple iPad 
5. Xbox One
 5. (Tie) American Girl, Lalaloopsy
6. PlayStation 4
 6. Furby

7. Skylanders
 7. LEGO/LEGO Friends

8. Remote-controlled vehicles
 8. Elmo/Big Hugs Elmo

9. Action figures
 9. Hello Kitty

10. (Tie) Bicycle, Teenage Mutant Ninja Turtles 10. (Tie) My Little Pony, PlayStation 4


 

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