Licensed Toy Sales Increase in 2013

While 2013 U.S. retail dollar sales of toys remained relatively flat compared to 2012, licensed toys experienced an increase of 3 percent to $5.3 billion, representing 31 percent of total industry sales (a number that is comparable to the 2012 level).

Disney had three of the top five absolute dollar growth properties in 2013–Doc McStuffins, Sofia the First and Planes. Nickelodeon’s Teenage Mutant Ninja Turtles and LEGO Legends of Chima both claimed spots in the top five growth properties category.

According to NPD’s toy industry analyst Russ Crupnick, “The beauty of the toy business is how kids’ imaginations are captured by relative newcomers such as Sofia the First and Doc McStuffins, by rejuvenated properties such as Ninja Turtles and through stalwarts such as Barbie, Nerf and LEGO.”

Top 5 Brands of 2013* (in alphabetical order)
Barbie
Hot Wheels
Little Tikes
Monster High
Nerf
*52 weeks ending Jan. 4, 2014

 

Top Licenses (in alphabetical order)
ANNUAL 2013*              Q1 2014**
Cars The Movie     Disney Frozen
Disney Princess  Disney Princess
Mickey & Friends     Mickey & Friends
Ninja Turtles (TMNT)    TMNT
Star Wars   Star Wars
52 weeks ending Jan. 4, 2014
** 12 weeks ending March 29, 2014

 

Top Growth Licenses (in alphabetical order)
ANNUAL 2013* Q1 2014**
Despicable Me    Despicable Me
Disney Planes   Disney Frozen
Doc McStuffins   Disney Planes
Ninja Turtles (TMNT) Minecraft
Sofia the First    Sofia the First
52 weeks ending Jan. 4, 2014
** 12 weeks ending March 29, 2014    

 

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