Attendees at MIPJunior this weekend will have the opportunity to attend a licensing seminar featuring executives from Mattel and Nickelodeon.
The seminar, entitled “The Licensing Marketplace: Case Studies from the Blockbusters–Mattel and Nickelodeon” is put on in partnership with License! Global and will be moderator by License! Global’s global editorial director, Tony Lisanti.
Rosa Zeegers, senior vice president of global business development at Mattel and Mark Kingston, general manager and senior vice president, Nickelodeon and Viacom Consumer Products EMEA and Australia, Viacom International Media Networks, U.K., will discuss how the brands Monster High and Teenage Mutant Ninja Turtles moved from the screen to the shelf.
Since it was introduced three years ago as an original web-driven property, the tween girl franchise Monster High has expanded its content with books, animated webisodes and interactive games as well as an extensive line of consumer products ranging from fashion dolls to fashion collections and accessories. Zeegers will discuss how a new property can be developed and launched using a non-traditional approach with Monster High as her example.
Teenage Mutant Ninja Turtles was re-launched last year with a new television series on Nickelodeon and has once again become one of the most popular boys’ properties in the world. From its original run beginning in the mid-1980s, this franchise was revamped for today’s marketplace with an extensive consumer products program and is gearing up for a major theatrical release in summer 2014. Kingston will use TMNT to demonstrate how a classic 20-year-old property can be re-introduced to a new audience worldwide.