Licensing Expo and License! Global, in association with the International Housewares Association, are hosting a free webinar covering licensing basics Wednesday.
Presented by Jessica Blue, vice president of Licensing Expo and Steven Ekstract, group publisher of License! Global, the webinar will teach beginners how teaming up with the right partner can grow and change the business of retailers and manufacturers.
Participants will get an overview of the licensing process, learn how to implement a successful business model and see case studies from the home and housewares market.
“Licensing 101: The Basics of Licensing Explained” is free and will take place Wednesday from 1 p.m. to 2 p.m. CST. Click here to register.