LEGO Plans Interactive Experience Tour

Interactive tour inspired by the iconic construction toys will kick off this July in Savannah, Ga.

LEGO Systems and GES have teamed up to reveal the LEGO World of Creativity tour, a new hands-on LEGO building experience that will tour the U.S. this year.

LEGO World of Creativity will feature a host of interactive building activities as well as family-favorite experiences–such as The Big City, where they can build custom LEGO vehicles and test them down race ramps; The Ocean, where guests can build sand castles on a LEGO brick beach; and Outer Space, where customized LEGO creations will be put to the “gravity test.” A variety of other building activities, games and challenges will round out each stop in the tour.

The interactive tour will kick off in Savannah, Ga. (July 7-9) before heading to Albuquerque, NM. (Aug. 4-6), Tacoma, Wash. (Sept. 8-10), Boise, Idaho (Sept. 29 – Oct. 1) and Madison, Wisc. (Oct. 13-15). Each tour stop will host seven sessions, which requires a timed-entry ticket.

"We can't wait to be back on the road to bring a brand-new LEGO building experiences to families," says Vince Rubino, senior manager, event marketing, LEGO Systems. "We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise and delight kids and adults alike."

Additionally, the tour will continue in 2018, with markets and dates to be announced at a later date.

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