LazyTown is gearing up for an active year in the U.S. with a series of new promotional partnerships that will extend the series’ health and wellness message.
The newest season of the kids’ series recently premiered on Sprout and will air on the NBC Kids Saturday morning programming block beginning this fall. “LazyTown” also airs in Spanish on Telemundo.
A series of new promotional partnerships with companies like the YMCA, the American Heart Association and the Ad Council will support the series countrywide, while helping to inspire the healthy lifestyle touted in the show. Among the new campaigns are:
· Buddy Fruits has signed on as the brand’s official healthy snacks-on-the-go partner and is planning a national POS retail program, special online digital campaigns and live events with Sportacus in local markets.
· LazyTown and Sprout have joined forces with the YMCA around Healthy Kids Day, the Y’s national initiative to improve families’ health and wellbeing, which takes place at 1,900 Ys throughout the country. Sprout and LazyTown will air national TV spots to drive parents to a special website where they can find a full range of solutions, tips and ideas to encourage healthy behavior throughout the summer.
· LazyTown will also educate and inspire the American Heart Association’s youngest Heart Walk participants and families with the help of Sportacus, who will appear at up to 25 various Heart Walks across the country throughout the year.
· The brand has partnered for a second year with Produce For Kids, a year-round healthy eating campaign for families, for POS kiosks in fresh produce departments in more than 3,000 grocery stores, as well as national TV spots, live appearances and a new emphasis on digital recipes and support to parents.
· Finally, LazyTown has partnered with the Ad Council to support their oral health campaign with a PR and marketing drive that will take children to an interactive website where a range of properties have provided 2-minute videos children could watch to have fun while they brush their teeth.