Lawless to Rep New Girls’ Brand

 

Lawless Entertainment has been appointed as worldwide representative for animation, publishing, licensing and merchandising for the new girls’ entertainment concept, Magelica.

Targeted to girls ages 4 to 11, the brand features Magelica, a 12-year-old girl born of fairy blood who travels in a flying bath tub.

"Timing is everything, and we feel that the world is ready for the type of positive messages and social change that Magelica can bring,” says Nannette de Gaspé Beaubien, co-chief executive officer, Magelica. “The essence of the brand is how to make your life magical, and what a better place to start than the intimate moment of bath time, where your imagination has the opportunity to flourish." 

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