Classic British lifestyle brand Laura Ashley has partnered with Merison Groep for a contemporary kitchen and tabletop collection.
The new collection will include cookware, bakeware, dinnerware, glassware and cutlery that reflects the brand’s fresh twist on classic style.
“We are very excited to enter into a partnership with a brand that has such a rich and deep heritage,” says Michael Moore, chief executive officer, Merison. “We consider this to be an excellent business opportunity for our company to develop a collection inspired by the beautiful and colorful prints that customers love and expect from Laura Ashley.”
The Laura Ashley tabletop collection will launch at retail this fall.
“Laura Ashley tabletop is a natural extension for the brand widely recognized for fashion and home furnishings rich with classic, feminine inspiration,” says Penne Cairoli, president, Laura Ashley. “The collection transcends generations and lends itself perfectly to bridal registries and gift giving.”