Lands’ Ends Hires Marketing Exec

American lifestyle brand Lands' End has named Steven Rado as senior vice president and chief marketing officer.

In his new role, Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction and implementation of all marketing activities.

Rado comes to Lands' End from Office Depot where he was senior vice president of marketing and customer strategy. Prior to that he was vice president of marketing for Victoria's Secret Direct.

"We look forward to adding a new member to the Lands' End leadership team who will bring a wealth of knowledge in marketing Lands' End to current and future consumers," says Edgar Huber, chief executive officer and president, Lands' End.  "Steven's strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence and advancing our data analytics capabilities." 

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