Kraft Plans Kool-Aid App

 

Kraft Foods Group has announced plans for a new Kool-Aid-themed mobile app, in conjunction with its rebrand and a makeover for its famous spokespitcher Kool-Aid Man.

Part of a campaign to launch the new Kool-Aid liquid drink mix, the Kool-Aid Man has been reimagined in CGI form, making him more interactive and colorful than ever.

The “Kool-Aid Man Photo Bomb” mobile will allow fans to add the character on their personal photos. The app will launch this June for both Android and iOS devices.

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