Kohl’s Appoints Chief Marketing Officer

Kohl’s has named Greg Revelle to serve as the company’s chief marketing officer.

In his new position, Revelle will be responsible for Kohl’s marketing organization and overall marketing strategy, including the company’s focus on customer engagement, enhancing the loyalty program, accelerating customer traffic and continuing to build the company’s overall brand position.

Prior to joining the retailer, Revelle was the chief marketing officer at Best Buy, where he was responsible for marketing, customer strategy, brand positioning and execution across all channels and customer touch points. Before Best Buy, he was chief marketing officer at AutoNation and served as vice president of worldwide marketing at Expedia.

 “Greg will be a strong addition to our senior leadership team,” says Michelle Gass, chief merchandising and customer officer, Kohl’s. “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omni-channel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”

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