ABC Studios has appointed Knockout Licensing to launch and manage the licensing program for its “Nashville” television show.
Now in its second season, Nashville (co-produced by ABC Studios and Lionsgate Television Group) follows the lives of country music legend Rayna Jaymes (Connie Britton) and ambitious pop starlet Juliette Barnes (Hayden Panettiere) as they navigate life on tour.
Knockout is now seeking licensees and retail partners to launch the brand in key product categories including apparel, accessories/bags, health and beauty aids, jewelry, social expressions and gift and novelty.
“As not only a fan of the show but a licensing professional, I see enormous potential here for fan-based merchandise, as well as lifestyle product inspired by the show,” says Tamra Knepfer, co-president, Knockout. “Nashville is a winning combination. It combines the popularity of a hit television series with phenomenal music and drama, the star power of Hayden Panettiere and Connie Britton and style–from the flash of sequins and rhinestones under the showbiz spotlight to ‘down home,’ authentic, trend-right country-western inspiration.”