Knockout Adds New Boo Partners

Knockout Licensing has added three new licensees for the social media canine sensation Boo–The World’s Cutest Dog.

Miami-based Weather Creative has signed on to create a Boo theme for its “Weather Puppy” app for iOS devices, which features a puppy character that changes depending on the weather.

Accademia SRL will use Boo images on a line of writing instruments, accessories and gifting items in Italy. Lucci Brand Extension Licensing, Knockout’s sub-agent for Boo in Italy, brokered the deal.

Finally, VMC Accessories is planning a range of Boo headwear, sunglasses, fashion bags and novelty cases in the U.K. and Ireland. This deal was brokered by Caroline Mickler, Knockout’s sub-agent for Boo in the U.K.

In addition to these new deals, anchor licensee Gund has renewed its global deal for plush.

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