The rock band KISS and the Arena Football League have announced plans to bring arena football back to Los Angeles with a new expansion team, the LA KISS.
“As a fast-paced, high-action band, this partnership with the AFL was an obvious fit for us,” says Gene Simmons of KISS. “With arena football, you are much closer to the action–sitting in the front row is like putting a folding chair on the hash mark of an NFL game–and it’s one of the only sports where you can experience this level of intensity. Attending an LA KISS game in 2014 will be similar to a live KISS show, with thrilling, heart-pounding action.”
The new team will take to the arena in 2014, and fans who purchase LA KISS season tickets will also be invited to a free KISS concert next year.
The concert will take place at Orange County’s Honda Center, which will serve as the team’s new home in Southern California.
“With a global brand in KISS, an ownership group dedicated to showcasing a fast-paced and exciting sport and a world-class venue hosting the action, three great entertainment properties are converging with the overall goal of producing an unparalleled AFL experience for fans,” says Tim Ryan, chief executive officer and president, the Honda Center. “This partnership marks a new era for the unification of sports and music.”
To celebrate the new partnership, KISS performed at the half-time show of the 2013 ArenaBowl XXVI Championship Saturday. The band also performed after the AFL Celebrity Gala Friday.
“This is a great business venture for KISS. They are lending their name to a sport that is destined for big things this year,” says Doc McGhee, KISS manager, McGhee Entertainment, which worked to facilitate the partnership. “It’s fantastic to have a team named after the band, and it is a privilege to be able to support LA and bring the experience home.”