Rainbow has collaborated with Russian fashion designer Kira Plastinina, who has more than 300 stores in Europe and Asia, to create a special edition Winx Club doll.
Fairy Flora Winx hit the shelves last week complete with an outfit designed by Plastinina herself.
Sales of the limited edition collectible doll with support the Planeta Mira cultural and charitable fund.
“Winx Club is very much a fashion leader and young girls love the stylish looks their fairy heroes wear,” says Lorena Vaccari, head of retail promotion, Rainbow “That’s why Kira, as one of the most fashionable, cool and trendy designers in the world, is just perfect to represent our brand. The fashionable outfit she has created is truly magical and is a perfect fit for this beautiful, limited edition doll, which is a genuine collector’s item.”