King Digital Entertainment is continuing to grow the international licensing program for the game app "Candy Crush" with the appointment of three new agents in Europe and India.
Two new agents have been appointed in Europe–El Ocho for Spain, Portugal and Italy; and MJA Licensing for France and Belgium–while Dream Theatre will take on the brand in India.
The agent will represent "Candy Crush Saga" and its sister title "Candy Crush Soda Saga."
“We continue to grow our licensing network across the globe and are pleased to announce we’ll be working alongside these top licensing agents,” says Claes Kalborg, licensing guru, King. “We’re confident that their strong relationships within their respective territories, combined with the fun and colorful design elements of the 'Candy Crush' brand, will translate into an offering of consumer products that our players will love.”
King now has a total of 13 licensing agents representing the brand worldwide. Click here to view the other 10 for regions including the U.S. and Latin America.