Keurig and the coffee shop The Coffee Bean & Tea Leaf have introduced a new line of coffee designed for the K-Cup brewing system.
The new Coffee Bean line launches just days after Keurig debuted a similar product with fellow chain Peet’s Coffee and Tea following the end of its exclusivity deal with Starbucks.
Starbucks and Keurig amended their current five-year contract in mid-March to remove Starbucks exclusivity on branded K-Cups in exchange for better business terms that include expanded distribution of Starbucks K-Cups.
The new Coffee Bean line of K-Cups is available now at The Coffee Bean & Tea Leaf stores and online and includes four varieties featuring some of the company's most popular roasts alongside new blends created specifically for Keurig
Peet’s-branded K-Cups are also now on sale at grocery stores, mass merchandisers, club stores and Peet’s retail locations across the U.S.