Kay Jewelers has added a new collection to its Charmed Memories line featuring the National Football League.
The new line of charms, which features detailed designs of the logos of all 32 NFL teams, is now available at select Kay Jewelers locations in the U.S. and online.
"The NFL and its franchises represent an incredibly passionate fan base, and we are excited to be able to offer them this new collection as a way to commemorate their favorite teams," says Mark Light, president and chief executive officer, Kay Jewelers. "Customers have made Charmed Memories one of our most popular collections, in large part because of the opportunity it affords them to create personalized designs that reflect their style and most cherished moments. Now, with the addition of the NFL charms, we are able to offer an even greater variety and further enhance the appeal to a wider audience."
The Charmed Memories jewelry line is comprised of specialized beads that are hand-crafted in Italy and features several other designer collections featuring Sanrio’s Hello Kitty and Jane Seymour’s Open Hearts brand.