kathy ireland Worldwide has teamed up with consumer pet products company Worldwise for a line of “home décor friendly” pet products.
Kathy Ireland, chief executive officer and chief designer of kiWW, will design the kathy ireland Loved Ones collection, which will launch at the Global Pet Expo in March.
"It's a joy to partner with the extraordinary team at Worldwise to bring our brand into the world of pet lovers," says Ireland. "We have never thought of ourselves as pet owners, rather, we are the trusted guardians for these very special loved ones. kiWW and Worldwise are committed to making the world a better place for all pets and the families who love them."
"As a company, Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution-based pet products unique to the market,” says Kevin Fick, chief executive officer, Worldwise. “The Worldwise and kiWW partnership has evolved naturally, and through the shared interest in pet wellness has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption."