kathy ireland Worldwide has signed on with Nourison for a floor covering partnership. The deal will include the brands kathy ireland Home, kathy ireland Designs Jardin by Nicholas Walker, kathy ireland Designs ACafe Society by Chef Andre and Kathleen Marie. Nourison will also be creating decorative accessories.
"It is exciting for everyone at kathy ireland Worldwide to join Alex and the incredible team at Nourison to develop beautiful flooring and accents for homes, offices and the hospitality communities,” says Kathy Ireland, chief executive officer and chief designer, kiWW. “We considered no other company for this category. Under Alex's keen vision and direction, Nourison is a world leader in fashion. As our brand continues to grow, we are actively seeking the finest global partners in each category. Nourison enjoys an unequaled level of respect and appreciation from designers and the people who chart the course of fashion. We want the home furnishings industry to know that our pursuit of this partnership is very important to our strategic plan of building equity in fashion and growing from good to better and best at retail. Our collaboration of kathy ireland Home by Nourison is an expression of great confidence in the integrity and leadership offered by the great house of Nourison and their extraordinary taste, at price points that address various retail partners."
“Nourison is thrilled to be partnering with such an exciting leader in the home furnishings industry," says Alex Peykar, principal, Nourison. "An award-winning designer, Kathy Ireland heads up the 25th most powerfully licensed brand globally and is one of the 50 most influential women in the U.S. She is a true expert in this field. We are confident that together Nourison and Kathy Ireland will create a dynamic, fashion forward and highly successful duo of home design."