Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
The new brand, Fabletics will also be offered as subscription fashion service on the new website Fabletics.com.
The curated shopping experience offers personalized outfit recommendations to shoppers based on their style and workout preferences. VIP members receive the best value with complete looks, including a top and a bottom, starting at $49.95. Each month VIP members have the choice to make a purchase or skip the month, and shoppers can also check out as regular members at slightly higher prices.
"As a lifelong fitness enthusiast, I wanted to create an athleticwear solution that upholds the core principles that JustFab is known for–high quality products at affordable prices," says Don Ressler, co-chief executive officer, JustFab. "Now, women can now effortlessly receive complete workout outfits at their doorstep that offer exceptional value every month. With personalized monthly outfit recommendations and a curated shopping experience, Fabletics offers active women an innovative new way to shop for lifestyle athleticwear."
The new Fabletics line was created in collaboration with Hudson and includes workout essentials such as sports bras, shorts, leggings and tanks. The collection also focuses on easy-to-wear layering pieces such as cozy jackets and hoodies, tees and long-sleeved tops, cardigan wraps and accessories such as scarves.
"The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type, things women can feel good in all day," says Hudson. "At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won't break the bank."