The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
Together Kourtney Kardashian, Kim Kardashian West, Khloe Kardashian and hair care company Farouk Systems are developing Kardashian Beauty, a complete line of salon-quality hair styling products, tools and accessories.
"Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloe to introduce Kardashian Beauty was a natural fit," says Basim Shami, chief executive officer, Farouk Systems. "Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company's commitment to offer superior quality professional products."
The Kardashian Beauty line will debut at select retailers across the U.S. in spring 2015.
"We have been developing Kardashian Beauty carefully with our fans' needs in mind as well as our individual hair care needs," say the Kardashian sisters. "Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."