Just Play to Roll Out Grinch Toys

A new line of toys will line up with the release of the new Dr. Seuss film in theaters this December.

NORTH AMERICA—In anticipation for the release of the Illumination and Universal Pictures film, Dr. Seuss’ The Grinch, Just Play announced a new line of toys based on the classic children’s book at this year’s Toy Fair.

Coming up is a line Dr. Seuss’ The Grinch ornament figures with an assortment of Dr. Seuss’ characters from the film including The Grinch, Santa Grinch, Max, Cindy-Lou and more, plus two exclusive figures. A Dr. Seuss’ The Grinch Sleigh Figure set is also hitting retail shelves this fall.

A small plush collection, including characters like The Grinch, Santa Grinch, Cindy-Lou Who and more, plus a battery operated “The Grinch” Heart Glows plush, is slated for fall.

Just Play will release a trio of playsets this fall: Dr. Seuss’ Who-Ville Collection Set Snow Tube Fun Play Set, a Holiday Heist Play Set, and a Town Square Play Set. An Advent calendar will also be at retail this fall.