The Joy Tashjian Marketing Group has been named exclusive licensing agency for the animated series “Rob Dyrdek’s Wild Grinders” by Wild Grinders and Home Plate Entertainment.
JTMG has already begun work on the licensing program for the series, which will debut its second season on Nicktoons in 2014.
“A skateboarding mega star, major reality television personality and brilliant entrepreneur, Rob Dyrdek combines all his creative talents into his hit cartoon ‘Wild Grinders,’ which has taken off like a speeding skateboard on Nicktoons,” says Joy Tashjian, principal, JTMG. “For licensees and retailers, Dyrdek and Wild Grinders represent the ultimate in action, friendship and outrageous fun. We are excited to present the licensing program for this extraordinary iconic personality and his hit animated series to the licensing community.”
Inspired by professional skateboarder Rob Dyrdek, the series follows Lil Rob and his best friend, the talking dog Meaty, on their hilarious skating adventures.
“‘Wild Grinders’ has succeeded in entering the hotly competitive pop culture arena. Following a successful launch with Nicktoons, the brand is perfectly poised for the consumer products arena. We are delighted to work with Joy and her team and look forward to a successful launch of our kids’ brand into the world of licensing and merchandising,” says Geoff Taylor, president, Wild Grinders.