The Joy Tashjian Marketing Group has finalized a deal to bring the brand Ohiya to Hot Topic stores later this month.
Four t-shirts, as well as branded stickers and buttons, will soon be available both in-store and online.
Developed by apparel manufacturer Ripple Junction and designed by creator Tharp, the brand features a range of cute, cuddly and sometimes crass characters.
“Ohiya encourages everyone to turn a chance encounter into something magical, all with the help of a simple two letter word variation based on ‘hi,’” says Joy Tashjian, principal, JTMG. “It is exciting to have this uniquely magical brand make its debut in Hot Topic.”
JTMG has already launched Ohiya a range of other product categories including apparel, costumes, interactive games, publishing, toys, plush, stickers and art supplies, calendars and electronics.