After more than a decade of successful direct-to-retail licensing, fashion apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
For more than 20 years the brand has been a mainstay at retailers including Target and Babies ‘R’ Us, with sales exceeding $200 million in children’s apparel, bedding and home goods.
JLG plans to expand on Coe’s children’s apparel programs, reintroduce Amy Coe layette, infant and toddler accessories, bedding and décor, and develop Amy Coe Home for adult bedding and home goods.
Past collaboration have included an exclusive designer partnership with Target for the Amy Coe Limited Edition collection of layette, infant bedding, diaper bags, toys and gift wrap; as well as another exclusive designer partnership with Babies ‘R’ Us for infant furniture, bedding sets, room décor, diaper bags, plush and gifts, meal-time accessories, layette, apparel and accessories.
“We are thrilled to bring the Amy Coe brand and her distinctive designs to a larger audience and new product categories,” says Debra Joester, president, JLG. “We have been Amy Coe fans and customers for over a decade and are particularly excited to work with Amy to deliver new ways for her fans to enjoy her beautifully designed products.”