Jockey Creates Baby Line with Gerber

Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.

The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets in sizes 0 to 24 months.

"The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion," says Jeanne Dullea, senior vice president of business development and marketing, Gerber Childrenswear. "The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children's clothing."

The Baby Jockey's girls' collection was released earlier this year on Jockey.com in June and the Baby Jockey's boys' collection will launch in late September. Both lines will be available at Jockey.com as well as retailers such as Babies 'R' Us, Belk and Amazon.

"We are thrilled to partner with Gerber Childrenswear," says Milou Gwyn, vice president of licensing, Jockey. "Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality."

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