StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle, in a three-year partnership brokered by The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle.
StoryToys will launch the first app, “The Very Hungry Caterpillar & Friends” on March 20, which is The Very Hungry Caterpillar Day.
The new deal with StoryToys is part of ongoing celebrations for The Very Hungry Caterpillar, which celebrates its 45th anniversary this year. To read more about JLG’s plans for the classic book’s birthday, click here.
“We are looking forward to a partnership that will boost awareness of this much-loved brand even further in the app space with engaging activity apps that inspires imaginative thinking and encourages creative exploration,” says Debra Joester, president and chief executive officer, JLG.