The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S., which includes brands such as Corona and Modelo.
The Constellation Brands Beer Division portfolio features a range of iconic, imported beer brands for the U.S. market including Corona Extra (the No. 1 imported beer in the U.S. and No. 5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria. The Beer Division also imports the Tsingtao beer brand in the U.S.
JLG will execute a comprehensive licensing program and consumer engagement strategy designed to align with the unique spirit and core essence of the individual beer brands in Constellation’s portfolio. The integrated licensing and merchandising program will aim to appeal to both loyal beer enthusiasts and target new consumers with a collection of lifestyle categories including apparel and accessories, housewares and gifts, electronics, food and beverage products.
“We are honored to be named the licensing agency for Constellation Beers,” says Debra Joester, president and chief executive officer, JLG. “Their world-class portfolio of beer brands offers an abundance of licensing opportunities. We look forward to leveraging our expertise in the beverage licensing category to create innovative product extensions and unique brand experiences for U.S. consumers.”