The Joester Loria Group has signed a series of new partners for PepsiCo’s Pepsi and Mountain Dew brands for tabletop, entertaining and home décor products.
For Pepsi, Permasteel is planning a line of indoor/outdoor coolers featuring the soda’s iconic logos and imagery that is set to debut this spring; Art.com joins the Pepsi program for print-on-demand art prints and wall décor based on the brand’s 110-year-old graphic archive; and iCup is planning a range of glassware and kitchen accessories that will take inspiration from both Pepsi’s modern and retro imagery for glasses, pitchers, canisters and trays.
iCup is also planning a similar line for the Mountain Dew brand, that will reflect an edgy design that plays on the drink’s hillbilly heritage with mason jars and other novelty items.
Both iCup lines will debut this spring.
Also for Mountain Dew, Advanced Graphics is planning a line of cardboard stand-ups and wall decals that will be available at specialty stores and on e-commerce platforms such as AllPosters.com next month.