JLG Expands New Brand Stikbot (Exclusive)

With more than 3 million figures sold, the brand is branching out with help from Hybrid and Basic Fun.

GLOBAL–Zing is building out the product line for its new stop-motion animation brand Stikbot in two new partnerships with Hybrid Apparel and Basic Fun for product that will hit shelves in spring 2018.

The Joester Loria Group, the brand’s exclusive licensing agency, brokered the deals.

Established in 2014, the brand’s YouTube channel already boasts over 280 million viewers and 800,000 subscribers, and more than 3 million Stikbot figures have been sold to-date garnering the line a TOTY nomination.

“With Stikbot toys now sold in 40 countries, and our YouTube subscriber base approaching 1 million, 2018 is shaping up to be our biggest year for Stikbot,” says Josh Loerzel, vice president, sales and marketing, Zing Global. “Zing’s new Stikbot collections, and additional toy categories and apparel from Stikbot licensees is expanding our retail footprint globally.”

The company is also planning two new figure lines– Stikbot Safari and Stikbot Pets–as well as new web series for 2018, in addition to the expanded product lines.

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